Careers Magazine
In 2019, Nkokheli Creatives was commissioned by CTC College, in a joint venture with The Bar Group as co-publishers, to conceptualise and establish a nationwide youth-focused career magazine centred on career guidance, entrepreneurship and the South African workplace. Nkokheli Creatives developed the strategic framework for CAREERS MAGAZINE, shaping its editorial positioning, youth-centred voice and digital presence. From December 2019 to December 2021, Nkokheli Creatives went on to manage the magazine’s day-to-day digital operations, supporting its growth as a platform for young South Africans navigating education, employment, entrepreneurship and career development. CAREERS MAGAZINE was designed as a practical handbook for young people entering the workforce, those seeking employment, young professionals starting their careers, entrepreneurs building their own ventures and individuals looking to expand their horizons and pursue new opportunities. With a deliberately youth-centred editorial voice, the publication covered career guidance, workplace insights, entrepreneurship, opportunities and stories relevant to young South Africans. At its peak, CAREERS MAGAZINE was distributed through 2,000 retail outlets across the SADC region, establishing it as a significant youth-focused publication with a broad regional footprint.
Nkokheli Creatives’ role included:
- 01 conceptualisation and strategy
- 02 Editorial and brand positioning
- 03 Digital media strategy
- 04 Youth-focused content development
- 05 Publishing and audience engagement
- 04 Media and communications management